As I read the headlines of a local newspaper about the infamous football game that happened in Rice Eccles stadium at 4 p.m. yesterday, November 23, 2008.
Biggest rivals of the state , Brigham Young University against Utah University.
Saturday's 48-24 win over BYU stirred up a lot of emotions of an ultimate high or low. This article got me thinking about what it is like to be a PR rep for a sports team. Pretty intense is all that comes to my mind. Everything would be high energy and fast paced, as you are not only dealing with the image of the team you are representing, also with all the fans that come with that team or their opposing rivalry team, like in the case of this BYU vs. U of U game.
The next article I read was about PR culturally. This caught my attention immediately as I have wanted to work and do PR outside of the United States. I liked this quote:
" PR practitioners are aware of how best to carry this out when dealing within their own nations and cultures, however, when dealing with a foreign audience it is critical that cross cultural differences are recognised." Said Neil Payne from Kwintessential .
An example of how different PR can be across the world is shown :
" Pepsodent tried to sell its toothpaste in Southeast Asia by emphasizing that it "whitens your teeth." They found out that the local natives chew betel nuts to blacken their teeth because they found it attractive. Had the PR company behind this campaign analysed the cross cultural issues related to Pepsodent's product, the failure of this PR campaign could have been avoided."
Wow. That definitely puts a huge impact on the way PR should be used and the research that should go into it before applied.
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