I read on Prsa.com an article by Joseph DeRupo. He talked about Arthur Yann joining the organization of The Public Relations Society of America (PRSA).
Yann says that he will not only strengthen PRSA's efforts to pull for the public relations industry but he will help there professionals through, thought, leadership and public discourse.
He will make sure that the topics covered are ones that will give insight to the company, make sure there are relevant topics, and help create a broader understanding of public relations’ and the role, and value as a business tool.
Joseph wants to work closely with PRSA President and Chief Operating Officer William Murray. He wants to do this because it will help support the achievement of key organizational goals in all Society's through 2008 to 2010. He plans to have a strategic plan which will maximize memeber value, get interactive dialogue and create a more diverse global society.
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