After reading on the website about PRSA it is very clear that there are some guidelines every journalist needs to follow.
The web-site states that each indivdual should follow his or her own high standards and keep a professional outlook in the work place. PRSA says that the subject of professional ethics is an individual matter. By saying this they mean that every individual in the work place should step it up and take upon themselves a high standard of work. I completely agree with this, I feel like every individual should follow this in or out of the work place.
A quality employee is one that will work and work until there performance is mad e perfect. A beginner or even advanaced employee can't expect his or her work to be perfect on the very first draft.
The PRSA also talks about a personal "moral compass." This is the encouragement to ask questions, learn for yourself, seek out help, and look at your options and identify what should be the apporiate behavior. When you follow the "moral compass" you can be assured taht things will be done fairly.
The new code values empasizes things like being honest, having indepence, expertise, and loyalty. As a public relations professional it is our job to make sure things are presented in a clear, precise way so the client can see the vision and what the outline will be. We also have to be honest and give the information in the best possible way.
PRSA gave a lot of great information that I think not only journalists should follow but all kinds of peeople in and out of the work force.
Friday, September 19, 2008
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment