Saturday, October 25, 2008

jcom 2300 week 5:#9

I don't know about you, but I am a hughe Mexican food fan! It is actually my favorite food. So when I saw this title: "Luscious Low-Fat Mexican Meals" I got intersted very quickly.
The best part is that it's true! "Delish" meals company is one that is very unquie as they are trying to promote their new healthly Mexican meals. They offer everthing from "Guiltless Gauamole" to " Creme Caramel". Pretty much their PR rep rocks! They have me as a new customer and I don't usually fall for these things! Pretty sweet use of some good PR.

jcom 2300 week 5: # 8

I was reading an article on PR Web that caught my eye. “Learn How PRWeb Can
Drive Sales and Visibility”. This was something I was interested in reading about. After watching the You tube video and reading things provided I realized that PR Web’s Public Relations Specialist is very experienced as they got me to want to buy into their product.
Some of the things they suggested are below:

 Reach 100,000 contacts
 Increase traffic to your website
 Optimize your ranking in search engines like Google
 Guarantee placement of your press release on top sites like Yahoo! News
 Post your release to media outlets like USA Today
 Track how many people view your headline and read your release

Once I start working for a specific company or even with my blog releases , I think it would be very beneficial to do these suggestion's.

Tuesday, October 21, 2008

Press Release 4

FOR IMMEDIATE RELEASE
October 9, 2008
Liberty Homes
Salt Lake City, UT
Buy a Home and Grant a Wish!
LOGAN, Utah Liberty Homes a home building company in Salt Lake City, gives more than just homes, they also fulfill children’s dreams.
For three years Liberty Homes has built homes for the annual Home Show, held in Salt Lake City, and held by the Home Show Association of Greater Salt Lake. Founder and President Dave Clark says “Liberty Homes takes pride in building a quality home for the best value, we also find it very important to give back to our community. One way we do this is through the Make a Wish Organization.”
After building a home for the Home Show, inside there is a whole room dedicated for a child and their wish. Just this past summer of 2008, Liberty Homes granted a girl named Sydney Hess, her wish. Sydney is 15 years old and has had her rare form of cancer for about a year now. Sydney’s wish was that she wanted to ride a horse on the beach. Sydney’s wish was granted and room was made.
“When walking into Sydney’s room immediately you were to feel like you were on that beach, watching Sydney ride her horse” said Interior Designer Rochelle Clark. Sydney’s room was complete with bamboo, fake grass, a big umbrella, palm tree and pictures all over the room of Sydney riding her horse.
Founder and President, Dave Clark “Feels like it is always good to help someone out in their own problems as it helps me maintain proper prospective in life. I have been given so much that the Make a Wish Organization has allowed me to give a small little something back.”
Liberty Homes is a company that you can trust, as they really do give back to the community. So, why not? Buy a Home and Grant a Wish!

Brittany
743 North 999 East
Logan, UT 84321
801-566-9968
brittr@gmail.com

-END-

Tuesday, October 14, 2008

JCOM 2300 week 4: #7

This week I read something very different from the usual articles I tend to migrate towards. I was checking my e mail and I found this on my msn home page: “America’s Most Expensive Zip Codes, Despite Housing Woes, these Houses are sizzling.”

This immediately caught my attention, and after I had read the article I realized that this was the best PR for people trying to sell a house in this area (Fisher Island), brokers, realtors, and the overall housing community across the country.

“When the most conventional wisdom about real estate has been proved wrong.” I loved comments like these and many others as it brings hope, fire and a overall happiness to readers. Even if they don’t live in this area or have anything to do with the housing market, it still shows a sign of improvement, which then makes people happy to read this good news. Great PR article, I learned a lot from reading it.

Thursday, October 9, 2008

Media Pitch

Why would Cache Valley Area Investors be giving out millions worth of information... for free?

Hello Devin, I hope your day has been going well. My name is Brittany Clark, I am the Public Relations Representative for Cache Valley Area Investors. Although we have never met, I have been following articles you have written and I know that it would be in your best interest to read about Cache Valley Area Investors below. I have never seen a company that is offering something as unique and valuable as CVAI.

Learn true Financial Independence from Cache Valley Area Investors Association.
President, Preston Parker says, "The goal is to get your passive income(investments, gifts, basically no thought required to earn money) to surpass your expenses." Preston also says that he can do this in s timely manner as, " A highly motivated person can be totally financially independent in just 3 short years." Said Preston.

Why and how can this happen? Preston and Cache Valley Area Investors will teach you. The best part is that it's free! "Very few of us out there are giving this money information away for free, I know of three in Utah. We are trying to get the word out for people to get educated." Said Preston.

The company has a group meeting that is open to the public. Every other Thursday, at the Chamber of Commerce, 160 North Main St. at 7 p.m..
If you have any further questions about the company please feel free to contact me, my information is below.

Thank you,
Brittany Clark
Public Relations Specialist
742 North 855 East
Logan, UT
801-566-9986

Press Release 4- Draft

October 9, 2008
Liberty Homes
Salt Lake City, UT
Buy a Home and Grant a Wish!
LOGAN, Utah Liberty Homes a home building company in Salt Lake City, gives more than just homes, they also fulfill childrens dreams.
Founder and Owner, Dave Clark says "building your top quality home for the best price, is one aspect we take pride in. We also think that giving back is a way to move forward."
Among many other charity events including a top donator to Eagle Condor Humanitarin Foundation, the company works very closely with "Make a Wish". This is a charity that has been dedicated to granting tereminal children wishes. Liberty Homes helps fulfill this goal by each year when they enter into the Home Show, they build a home and grant a wish.
Libety Homes completes this by having a room that is dedicated to that specific child and his or her wish. For instance this past Home Show here in July, they granted a little boy named Jacob, his wish of wanting to be a pirate, see "Pirates of the Carraibean" and go to Disney Land.
Liberty Homes built a home that had a room complete with a homemade pirate ship bed, flag and gold chest for Jacob and made sure he went to Disney Land and got to see the movie.
Liberty Homes is a company that you can trust, as they really do give back to the community. So why not? Buy a Home and Grant a Wish!

Brittany
743 North 999 East
Logan, UT 84321
801-566-9968
brittr@gmail.com

-END-

Tuesday, October 7, 2008

JCOM 2300 week 3, # 6

I really liked this article by Catriona Pollard. She gave ten tips to produce succesful articles for Public Relations.

I will name my favorite five:
1. Your writing gets better when you allow a few days in between your writing. This lets you take a step back and see what is missing from your article.

2. Does your article pass the "So What" test?

3. What kind of media do you want your article to appear?

4. Editing is huge! Make sure not only you edit your article, but have someone else edit as well.

5. Will your article if published, break any confidentiality or start any problems?

PR 2300 week 3, #5

I read an article from websitemarketingplan.com. It was entitled "What is Public Relations?" at first I thought that I should not read it since my actual major is Public Relations and the fact that I am a junior now, I thought that I would know what the definition of this was.
The dictionary defines public relations as "Communication with various sectors of the public to influence their attitudes and opinions in the interest of promoting a person, product, or idea."
By reading this definition you would think that Public Relations is one of the easiest ways of media. I would go as far as easiest but I would say that it is a form that is very reasonable as long as you have a passion and care to do what it takes to succeed, just like everything else in the world. There is so much media out there that in order for the media to succeed, they need information that is both useful and entertaining for their readers matter of prioritizing your goals and leveraging the resources that you do have available to take advantage of what is an invaluable marketing tactic. Here are some helpful tips the website suggested in being successful in PR.
1. Create several creative story pitches. 2. Match your target audience with the right media channels. 3. Have a spokesperson or PR firm represent your company. 4. Take advantage of your opportunities when they present themselves. 5. Follow up with your contacts.

Media Pitch Draft

Why would Cache Valley Area Investors be giving out millions worth of information... for free?

Hello Tamera, I hope your day has been going well. However I think it is about to get better. I have a company that would be in your best interest to read about, I have never seen a company that is offering something as unqiue and valuable as Cache Valley Area Investors.

Learn true Financial Independence from Cache Valley Area Investors Association.
President, Preston Parker says, " A highly motivated can be totally financially independent in just 3 short years."
People will no longer have to go to their hated job because they have to; they will go to their job because they want to. You do not have to worry about a job because of the money; you worry about the job because it is something you care about.
The company has a group meeting that is free and open to the public. Every other Thursday, at the Chamber of Commerce, 160 North Main St. at 7 p.m..

Thanks for your time, hope to hear from you soon.
Brittany Clark
801-569-8986
britt.clarkb@gmail.com

Thursday, October 2, 2008

PR 2300 second week- # 4

The article I read was called: "Realtors praise Senate action to provide finanical stability."
This really caught my eye because very close people to me are deeply in the real estate business and so it put a smile on my face when I saw this ( even though, after recent events this has probably changed).

"The Senate's bold action will help the country emerge from the
current credit crisis and put the economy back on its way to improved
financial and housing stability." Said,PRnewswire.
I love how this articled stated that we can unclog our financial pipeline. Also by doing this liquidity will be greatly improved,which gives people hope and the ablility to be able to get loans. Mortgages will be easier to come by, making people and families fulfill their dream by living in a house.

But this act requires many different people and finanical institutions to all work together under one roof and make this happen.

"This far-reaching and meaningful legislation would go a long way in
helping restore confidence in the nation's financial system," said NAR
President Richard F. Gaylord. "Provisions in the bill would directly
benefit Main Street by making financing more available. The legislation
would not only help make home mortgages more available, which would help
stabilize home sales and prices, but also help families who are trying to
secure a car loan or borrow money to send their children to college. It
would help protect Americans' retirement savings and small businesses
across the country."
I agree with this statement and with the main point of this article. I hope many will read it and gain something from it as well.

PR 2300- second week # 3

I am so glad that I came across this article today. I feel like it has not only brought my spirits up and gave me a great example on what an "annoucement" press release should look like.
Everyone knows that the events of our Governments decisions and our economony as a whole right now are pretty scarey. That is a big part of why I liked this release. I felt that it gave across a sense of pride to be able to be in this profession, as well as a sense of hope for better years to come.
I really liked the first sentence, "During difficult economic times, it's especially important to make smart career investments that will ensure your future growth and success."
I completely agree with this and am so glad that it immediately caught my eye, because I was able to learn about something as cool as PRSA 2008 conference and PRSA as an oraganization.
This event is one to remember with 100 workshops, genreal sessions, networking dinners and key note speakers like:Craiglist's Craig Newmark, GM's Bob Lutz, “Brazen Careerist” author and blogger Penelope Trunk, best-selling author of “Tuesdays With Morrie” and “For One More Day” Mitch Albom; and Lou Capozzi, Business for Diplomatic Action board member and chairman emeritus of Publicis Public Relations and Corporate Communications Group.
I truly believe that if a person is planning on being something in this industry, than they need to get out there and start DOING. To me, this would be the perfect start.
Plus, when you pay for this conference you also get a National PRSA memebership for one year!