PR 2300 week 3, #5

I read an article from websitemarketingplan.com. It was entitled "What is Public Relations?" at first I thought that I should not read it since my actual major is Public Relations and the fact that I am a junior now, I thought that I would know what the definition of this was.
The dictionary defines public relations as "Communication with various sectors of the public to influence their attitudes and opinions in the interest of promoting a person, product, or idea."
By reading this definition you would think that Public Relations is one of the easiest ways of media. I would go as far as easiest but I would say that it is a form that is very reasonable as long as you have a passion and care to do what it takes to succeed, just like everything else in the world. There is so much media out there that in order for the media to succeed, they need information that is both useful and entertaining for their readers matter of prioritizing your goals and leveraging the resources that you do have available to take advantage of what is an invaluable marketing tactic. Here are some helpful tips the website suggested in being successful in PR.
1. Create several creative story pitches. 2. Match your target audience with the right media channels. 3. Have a spokesperson or PR firm represent your company. 4. Take advantage of your opportunities when they present themselves. 5. Follow up with your contacts.