I really liked this article by Catriona Pollard. She gave ten tips to produce succesful articles for Public Relations.
I will name my favorite five:
1. Your writing gets better when you allow a few days in between your writing. This lets you take a step back and see what is missing from your article.
2. Does your article pass the "So What" test?
3. What kind of media do you want your article to appear?
4. Editing is huge! Make sure not only you edit your article, but have someone else edit as well.
5. Will your article if published, break any confidentiality or start any problems?
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